The Birth of Beatlemania in America in Hard Cover OR Paperback!
The most thorough and accurate book ever published on how Beatlemania evolved in America, this book covers the Beatles first visit to the United States and the events leading up to their arrival on February 7, 1964.
It details why Capitol Records turned the group down four times and tells the stories of two small record labels, Vee-Jay and Swan, who issued the group’s records without success in 1963.
“Lavishly illustrated, carefully researched” -The New York Times
“FOUR STARS” -Rolling Stone
“The Beatles Are Coming! is a thoroughly researched and entertaining account of the group’s first U.S. visit, full of interesting and little known stories about how the Beatles caught on in America.” —From the foreword by Walter Cronkite