from Billboard Magazine (GREAT news on Ringo’s 76th Birthday!…Pat Matthews) | The beginning of the end for examiner.com, a blogger platform currently clocking around 15 million monthly unique visitors and featuring many veteran journalists, was sounded two years ago.
As Michael Roberts, a reporter for website Westworld, which has closely chronicled the eight-year-old site’s progress, reminds, that’s when a new player entered the portfolio of parent company Anschutz Entertainment Group (a.k.a. AEG Worldwide).
From his piece:
Two years ago, examiner.com was folded into AXS, another Anschutz project that was described at the time as “AEG’s digital ticketing and media platform.”
AXS has grown since then to include a music-related television channel whose principals include Creative Artists Agency, CBS Corporation and onetime-American Idol host-turned-media mogul Ryan Seacrest — and along the way, it supplanted examiner.com as an AEG priority.
“We’ve shifted our content focus to AXS.com and growing that platform,” [AEG spokesperson Michael] Roth confirms. “AXS.com will continue to provide information about a lot of the shows we’re promoting and selling through the site, as well as some other lifestyle content.”
That is good news for fans of blogger Steve Marinucci, who created the Examiner’s popular Beatles hub. Marinucci tells Billboard that he has already established a separate website to collate Beatles headlines (http://beatlesheadlines.blogspot.com) and will continue as a writer for AXS.com.
“I’m looking into other possibilities, too,” he says. “I’m going to continue to do Beatles news reporting. I’m not going away. I have a couple of things in the works. I’d also had started work on a book of my work in the past. I’m going to work on getting that done.”
AEG says it will honor all outstanding payments to contributors, who were paid based on traffic and other reward-based incentives. Examiner.com is set to close down on or around July 10.
A version of this article first appeared on Adweek.com.